Friday, July 11, 2014

Online ads offering $299 LASIK. Is it really bait and switch?

Have you recently seen online ads offering $299 LASIK? Or $695 LASIK? Are you wondering if it is bait and switch?

The answer is yes. It absolutely is bait and switch!

You've heard the adage, "If it seems too good to be true, it probably is." Here is what those come-on ads REALLY mean.

First of all, the $299 (or $695) offer is applicable for one eye and on the condition that the eye needs only one diopter of correction. That would mean that you have almost perfect vision in that eye! So why would you even have LASIK?
Furthermore, if you are wearing glasses or contact lenses, you will likely need a lot more than one diopter of correction. So you can forget the $299. Forget the $695. The surgery for both eyes will cost you a lot more than that.
Actual Pricing

This is how the pricing actually works. For each diopter of correction that is needed, the price goes up (see chart below).  And remember, this pricing is for each eye.
Here's a chart of the charges similar to the ones that many LASIK discounters use. But beware, these prices are specifically for a LASIK procedure using outdated, low tech equipment. It is neither bladeless LASIK, nor the latest Wavefront technology.  That procedure costs a lot extra.

Price range
Prescription Range
Up to 1.0
$999 and up
Over 3.25
$999 and up
+ Farsighted
In fact, if you want the latest, most accurate, high-tech LASIK procedure, the price can be as much as $1049-$1249 per eye added to the prices on the chart. The total amount can be much as 60% higher than what you would pay at Koby Karp Doctors Eye Institute.
Additional Charges

Yes, there can be even more charges. Some cheapie clinics require a non-refundable $100 deposit or a similar charge. In addtion, almost all discount clinics charge extra for follow-up care. That can increase the cost by hundreds of dollars. Some clinics will high pressure potential patients to buy expensive lifetime assurance programs that are not needed. And post operative drugs are almost never included.
After knowing all this, if you decide you still want to visit a discount clinic, we recommend that you get their total price before you agree to the surgery or sign any contract. Then, contact us for a totally free, no-obligation LASIK evaluation. (502) 897-1604 or 1 (800) 777-4393.