Wednesday, January 28, 2015

Why do new patients come to us?

Several days ago we had a roundtable discussion regarding the number of new patients we have attracted over the past three years. Looking over statistics, we were a little surprised to discover that we had seen as many as we had.

Eventually, the discussion led to the question, "what is actually causing these new patients to come to us?"
Obviously some of our regular patients recommend us to friends and family members. Every practice gets those type of referrals in addition to those that come from other doctors.

But what else was bringing them in? it was suggested that our TV advertising had to be at least a part of the reason we were seeing a lot of new pairs of eyes. Then someone else said that our Facebook page was reaching a lot of new people.  Another mentioned that both our terrific new website and mobile website could be helping our cause. Yet another said that having all those great testimonials on our YouTube page might be helping to convince site visitors to call for information about LASIK or Cataract surgery, eventually leading to appointments.
Then the comment was made that our new internet search engine marketing campaign could be responsible for bringing a lot of new folks to us.
Finally, someone (who will not be named here) piped up and said, "no, it's obvious that the reason we have so many new patients is "because our doctors are so handsome and exceedingly brilliant beyond compare that …" Before that person could finish (he/she) was summarily pelted with a barrage of paper wads and spitballs.
Now it is very likely true that all of the above suggestions are possible reasons why such a large number of new patients continue to come in our doors. But we are hopeful that word simply has gotten around about one big reason for which we have become well known.
And that reason is trust.
Trust that our doctors deliver the right answers in the form of effective treatments, viable solutions, the best advice, perfect prescriptions, thorough analysis and wise recommendations. It is the same trust that our past and current patients have had in the doctors and staff at Koby Karp Doctors Eye Institute for over 38 years.  And we hope that soon you, too will come to have that same trust in us.

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